Most vapor companies are not nearly as big as Juul.

“ Most vapor companies are not nearly as big as Juul. In fact, according to the American Vaping Association, about 85 percent of the vapor industry is comprised of small, independent companies, with fewer than 10 employees. Few of these “mom and pop” vape companies will file PMTAs, since each application could cost hundreds of thousands of dollars. Most will simply close shop or try to stay open until they can’t.”